So we have a domain, is being hosted on a server to some hosting provider
and we want to send some emails. It may sound a simple task, but these
days, with so many protections against spam, we can easily found our
messages being delivered directly in other people’s junk folders. However,
there are few things that can drastically improve the chances for the
message to hit the right spot – the recipient inbox folder. Here they are.
First, be sure that the IP address of your server has a proper reverse DNS
record. Most of the providers will allow you to add your own rDNS record.
If noti, you’ll have to ask their technical support to do it for you.
For example, if your domain is domain.com and your IP address is
123.234.123.234, be sure that the IP address will resolve to some hostname
from your domain. It could be just the domain name. Most of the time
you’ll see something like mail.domain.com.
[root@server ~]# host -t mx domain.com
domain.com mail is handled by 10 mail.domain.com.
[root@server ~]# host mail.domain.com
mail.domain.com has address 123.234.123.234
[root@server ~]# host 123.234.123.234
234.123.234.123.in-addr.arpa domain name pointer mail.domain.com.
Second, give a name from your domain to your email server. Some email
servers default installations use the generic name “localhost.localdomain”
and this is a very bad idea when it comes about sending emails. Sending
messages with this identity will determine your messages to be rejected by
most of the receiving email servers. Please note that not all the time the
system name will be the email server name (for example Qmail with Plesk
control panel).
You can simply check if your server is properly configured from this point
of view by following the few steps described [6]here.
Third, add a proper SPF record to your domain name zone file. A good page
about this can be found [7]here. The information from this page will help
you to define your SPF record in no time.
So we have a domain, is being hosted on a server to a hosting provider and we want to send some emails. It may sound a simple task, but these days, with so many protections against spam, we can easily found our messages being delivered directly in other people’s junk folders. However, there are few things that can drastically improve the chances for the message to hit the right spot – the recipient inbox folder. Here they are.
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